How Our Guarantee Works

How Our Guarantee Works:

You and your Pinnacle representative will establish your specific guarantee together. 

Once the number of guaranteed conquest units is identified and agreed upon, we will perform the two email deployments. We will run performance reports at the end of each deployment cycle (30 days) to measure the performance metrics as well as the number of new and used cars sold and service RO’s.

When we get each report we will give you a list of all the vehicles you sold that also match the email marketing list. You will cross off anyone that you believe shouldn’t be on that list and that will be the number of vehicles that count towards your guarantee. If after both deployments we have not met the MINIMUM number of vehicles that we contracted to have sold, we will cut you a check back for exactly what you paid us for each unit we are short.

You will NEVER pay us more no matter how many cars and trucks you sell. But we WILL pay you back if we ever come up short. It’s a NO RISK, NO LOSE scenario for you and your dealership.  


EXAMPLE: If the guarantee is for 35 conquest units sold and the program only generates 31 sold, we will immediately issue you a check for the 4-car shortfall. (we currently use $350 per car as the acquisition cost which means you would receive a check for $1,400. 

What Our Customers Say:

I have worked with Phil and his team for almost 15 years at a couple different dealerships thru out the country. Phil truly cares about his clients and goes out of his way to make sure that they achieve the best results possible. I highly recommend Phil and his entire team. Sam Ayala – Team Kia of El Cajon

Twelve years ago I was trying to get my automotive company off the ground and I contacted 10 data providers and the only call I received back was from Phil Calvert. Phil was not concerned with the size of our company or the amount of the first order. His only concern was making our company a success by providing outstanding leads and service. That one phone call turned into a multi-million dollar business and without Phil’s insight and marketing genius it would have never been possible. Phil has the unique ability to jump into a project and see every facet to ensure the campaign is a success. He cares more and works harder than anybody in the industry. If you want to align yourself with somebody that can truly take your business to new levels then I highly recommend you give him a call. It’s been a true honor to know him as a friend and mentor over the years. Mike Kasik, CEO – K2 Marketing

“Seven years ago we started using Pinnacle Direct Marketing and haven’t looked back since. The Guaranteed Cars Sold Program has been continually bringing us new web traffic month in and month out. We haven’t fallen short once. That is hard to find these days. On top of that, the mail programs have been some of the best we have ever used as well. The mail program has produced more sellable responders than any program, I personally, have ever used. It’s nice to know that I don’t have to stress about having leads for my sales teams next month.” Stephen Barnes, General Sales Manager, Ford Dealership

“After looking month after month at a year over year decline on our website traffic while continuing to increase spending, we decided to give Pinnacle Direct’s Guaranteed Cars Sold program a shot. Phil Calvert’s “outside the box” approach to marketing has been instrumental in driving traffic to our website and showroom floor this year. It didn’t hurt that Phil was willing to back it up with a legitimate guarantee. Since we started this program, I’ve seen over a 100% increase in unique visitors to our website with some of those months nearing a 300% increase. VDP views have increase proportionately as well. I would enthusiastically recommend Phil Calvert and Pinnacle Direct as part of your marketing equation to increase your sales and service business in your store. Feel free to contact me directly for a reference.” Matt Howell – General Manager, Brenham CJD